Millennials Aren't Getting The Message Almost Sun Security Too The Dangers Of Tanning
Saturday, May 3, 2014
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Credit: Oliver Day, Oregon State University
Lead writer Amy Watson in addition to her colleagues flora that those alongside higher levels of self-esteem were less probable to tan, piece those alongside lower self-esteem in addition to higher levels of narcissism were to a greater extent than probable to introduce addictive tanning behavior. The motivation for the addictive tanning deportment was the perception of improved appearance.
"This study gives us a clearer agreement of actual consumer behavior," said Watson, an assistant professor of marketing at OSU-Cascades. "The issue of people even in addition to then deliberately exposing their peel to the Sun for tanning purposes is alarming. We ask to discovery novel ways to entice people to protect their skin, including challenging the ideal of tan peel every bit a criterion of beauty."
The findings were published of late inwards the Journal of Consumer Affairs. Co-authors are Gail Zank in addition to Anna M. Turri of Texas State University.
Skin cancer is the most mutual type of cancer worldwide, alongside to a greater extent than than 3.5 1 one one thousand thousand cases diagnosed annually. Melanoma cases amid women rose sharply betwixt 1970 in addition to 2009, alongside an 800 pct increment amid women xviii to 39.
In an endeavour to improve consumer instruction almost the role of sunscreen inwards the prevention of peel cancer, the Centers for Disease Control in addition to the Food in addition to Drug Administration developed a novel "Drug Facts" panel of data immediately required on all sunscreen bottles. The panel includes directions for sunscreen utilisation in addition to advice on other Sun protection measures, amid other information.
The researchers' destination alongside the study was to approximate whether the data on this novel label is effective at curbing tanning deportment in addition to if novel data is helping to increment consumer noesis almost how in addition to when to utilisation sunscreen in addition to how much to use.
The study of 250 college students, most betwixt xviii in addition to 23 years old, measured their Sun security noesis in addition to included: questions almost their beliefs regarding sunscreen effectiveness in addition to ultraviolet lite exposure danger; questions almost tanning motivation in addition to behavior; an assessment of tanning addiction; in addition to personality questions relating to self-esteem, narcissism, appearance in addition to addictive behavior.
The study participants, 47 pct manful someone in addition to 53 pct female, scored an average of 54 pct on an 11-question Sun security noesis test, which included true/false statements such as: "On a daily terra firma I should utilisation at to the lowest degree 1 ounce of sunscreen on exposed skin" (true); in addition to "When applied correctly, SPF 100 is twice every bit effective every bit SPF 50" (false).
About seventy pct of the study participants reported purposefully exposing their peel to the Sun to plough over a tan. About a 3rd of the participants reported that having a tan is of import to them, piece almost 37 pct said they experience amend alongside a tan, in addition to 41 pct indicated that having a tan makes them to a greater extent than confident inwards their appearance.
The participants' levels of tanning addiction were measured through questions such every bit "I larn annoyed when people order me non to tan," in addition to "I popular off along to tan knowing that it is bad for me," in addition to "I experience unattractive or anxious to tan if I practise non hold my tan."
The researchers flora that those alongside lower self-esteem in addition to higher narcissism rates were also to a greater extent than probable to demonstrate addictive tanning behavior. They flora no evidence that increased noesis almost Sun security leads to lower levels of addictive tanning.
"What nosotros flora is that this noesis doesn't affair to the consumers," Watson said. "That tactic to require sunscreen manufacturers to include this data is non effective."
Lord's Day security in addition to sunscreen messaging from the CDC is all statistics-based, emphasizing the likelihood of a peel cancer occurrence or diagnosis, Watson said. But that type of message isn't resonating alongside millennials. The side past times side pace for Watson in addition to her colleagues is to laid out testing other types of messages to position ways millennials would answer to a greater extent than positively to Sun security measures.
"People are starting to larn the message almost the dangers of using tanning beds, exactly a large issue of people are even in addition to then tanning outdoors, deliberately exposing their peel to the sun, because they intend it's attractive," she said.
"We ask to movement away from the narrative where tan peel is associated alongside wellness in addition to youth. That's the reverse of reality. Because reality is tan peel is damaged skin."
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